From day trader to Unicorn CEO: Nithin Kamath's journey to success is remarkable.

Nithin Kamath is an Indian businessman, founder and CEO of Zerodha, a leading Indian online brokerage firm. He is known for his work in the Indian fintech industry, and for his contributions to the development of online trading platforms in India.

Let’s deep dive into the incredible journey of Nithin Kamath and how he built A $100M Company in Less Than 10 Years.

Early Life

Nithin Kamath was born in Shivamogga Karnataka in 1979 to a Konkani family. His father, U.R. Kamath, worked at Canara Bank as an executive. Due to his father's job, he spent much of his childhood travelling throughout India.

Nithin pursued engineering at the Bangalore Institute of Technology. Academically, he was a below-average student in school. Kamath accidentally entered the world of trading when he was 17 years old.

He borrowed money in the early 2000s and blew up his trading account. He worked in a call centre for four years to pay off the loan and continued to trade on the side. While he was working there, he met his wife Seema Patil.

Nithin quit his job after he met someone who wanted him to manage their portfolio. As he learned more about the art of trading and building wealth, his passion for trading and the stock market developed.

How Zerodha Started

In 2006, he became a franchisee of the brokerage company Reliance Money and launched a business providing expert advice. Around this period, his brother Nikhil joined him.    

Nithin Kamath reasoned that while Nikhil handled trading, he could set aside some time to establish the brokerage firm they desired. When the markets dropped in 2008, many people suffered huge losses, but Nithin Kamath saw some gains.

Nithin Kamath also runs a blog about investments where he asks readers for feedback on any problems they may be having with their brokerage firm.

The majority of respondents claimed that their brokerage firms impose high transaction costs on them even when they engage in high-volume trading.

He saw that there is a huge gap between the commissions demanded by competing brokerage firms and the sums that the clients actually receive.

Nithin Kamath decided to offer his clients services that were both cost-efficient and technology-effective when he started this discount brokerage firm.

The Kamath brothers, Nithin and Nikhil, launched the startup in 2010. The Bangalore-based startup provides services for stockbroking.

The Sanskrit term Rodha, which denotes obstructions, is the root of the word Zerodha. Zerodha's name translates to "No Obstructions."

As a result, the founder wanted to offer a low-fee trading platform. To contribute to the ecosystem of the capital markets, he sought out younger, more tech-savvy clients.

For each trader, the firm offered a flat charge of 20 rupees (whether it was big or small). In addition to upsetting the stock market, this affordable price helped Zerodha become a well-known brokerage house.

Nithi also worked for 12 brokerage firms before starting Zerodha, all of which used traditional methods.

Challenges Zerodha faced

The hardest part for Zerodha was acquiring its first 5,000 customers. Nithin recollects some of their old pseudonyms and that there was a lot of cold calling involved.

Zerodha received its first media attention in 2011, and as a result, its credibility soared.

As an online platform with no physical locations for customer service, Zerodha's biggest problem is inadequate customer support. Furthermore, due to the volume of trading, the site faced technical issues.

Every business has difficulties in the early stages, and Zerodha experienced some difficult times before rising to become the top brokerage firm in India.

How Nithin Succeeded

The Indian financial services startup Zerodha first targeted day traders, and eventually, the business experienced tremendous growth.

In terms of the number of active retail clients, Zerodha is the largest stock broker in India due to its own technology and innovative pricing techniques.

Due to its distinctive pricing strategy and in-house technology, Zerodha is the leading brokerage in India for active retail clients. In 2019 Zerodha won the best retail brokerage firm of the year.

Zerodha had more than six million active users in 2022. In terms of the number of active clients, it was the top equity brokerage firm in India in 2021.

Zerodha Entered Unicorn Club

In August 2010, Nithin created Zerodha, which is physically present in various major Indian cities. It is considered the most prominent brokerage firm in India.

In June 2020, Zerodha joined the Unicorn Club with a self-estimated valuation of $1 billion. With over 22 lakh active customers and three million trades each day, the online stock brokerage platform is currently a success.

Nithin Kamath's Net Worth

The growth of Nithin Kamath's startup Zerodha provides an interesting tale in a time when every business is striving for unicorn status. What was once a bootstrapped company is now valued at $2 billion (Rs 15,612 crores).

According to the IIFL Wealth Hurun India Rich List 2021, Kamath his family's net worth increased massively by 51% to ₹ 25,600 crore. According to the ranking, Kamath and his family are the 63rd wealthiest Indians.

Other Innovations

Console: This is the main dashboard of a customer's Zerodha account, and it offers detailed reports and visualizations to help users come up with more original ideas.

Kite: It is a modern trading and investment platform that makes use of cutting-edge technology. Trading and conducting business on the stock market is made easier for the customer.

Kite Connect API: This is primarily targeted at startups and independent traders to help them create cutting-edge trading and investment platforms. Retail traders can automate their trading by using algorithms.

Sentinel: It is a tool that lets you make market notifications. Based on price, trade quantity, and open interest, the alerts can be tailored. The intriguing feature of this product is that you can use it even if you're not a customer of Zerodha.

Z Connect: It is a blogging platform for Zerodha that covers stocks, trading, and investment. On this site, they offer articles and information, and readers are free to comment and ask questions.

Varsity: One issue this company had was that it didn't offer research services to its clients, who occasionally had no idea what to buy or sell or when to do it.

To get around this, they develop Varsity, a mobile app that offers a comprehensive library of stock market training.

Coin: It offers commission-free mutual fund purchases that are sent right to the customer's Demat account.

Rainmatter: It's an incubator that gives innovative businesses in the capital markets cash, mentorship, and small ownership in the exchange.

Awards & Honors

  • The Confederation of Indian Industry presented him with the Emerging Entrepreneur Award in 2014. (CII)
  • Nithin received the Emerging brokerage firm of the Year (2014) honour, from BSE and Dun & Bradstreet.
  • The Economic Times listed Nithin as one of the 10 Indian executives to watch out for in 2016 who will be the most prominent in their respective industries at the annual business review.
  • In 2016, he was listed as one of Forbes India's 30 Under 30 in Finance.
  • He was given the 2016 Startup of the Year (Bootstrap) award by The Economics Times.
  • In 2020, Zerodha also came in first place on both the IIFL Wealth Hurun India 40 and the self-made list.

Final Thoughts

Nithin always says doing the right thing for a very long time is more important than chasing after money. This is the reason why his startup has grown as one of the top broking firms in the nation.

Nithin Kamath is one of the most influential investors in India. He is a trailblazer in the finance industry, leaving a strong mark on the future of financial technology and online investments.

Kunal Shah, Founder & CEO at CRED | Founder Stories
Entrepreneur-turned-angel investor Kunal Shah is known by numerous names. He is the unconventional risk-taker who has so far been successful in launching multiple startups in India [/blog/kunal-shah/%20-%20https://hellomeets.com/blog/top-startups-in-india/]. Kunal decided at the age of 16 that he w…