Details
About the Speaker:Sairam Krishnan, Lead, Corporate Marketing at Freshworks
- He was one of Freshworks' early marketersHe worked on both Freshdesk and Freshservice, leading content marketing teams for both of these hugely successful productsHe then moved on to leading product marketing for Wingify's second product, PushCrewHaving grown PushCrew into a multi-million dollar revenue stream on its own, he is now back at Freshworks', leading their branding division
How to:
- Build a full stack product marketing teamUse inbound marketing for growthMeasure success in inbound marketingMake sure the engine never stalls
Case Study on:
- Early battle of Freshworks vs ZendeskPushCrew-most expensive yet the fastest growing push notifications product
- SaaS marketersEarly-stage founders looking to kickstart their marketingEngineers leading marketing teams
Organizer : Sahiba Ayushi
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